August 11, 2021

The one skill you need to understand your Customer: Listening

The one skill you need to understand your Customer: Listening

Listening, the skill which we all are ignoring.

Have you ever thought about this skill? 

Or Have you ever tried figuring out whether you are a good listener or not?

If not, then it’s the right time for you, should start thinking about it! He is my example of why good listening is essential.

Recently, I was with my friend, and he was sharing a good business idea with me. I tried to grab as much as I can, but at the same time, my mind was also thinking about some personal issues, which distracted me a lot. 

In the end, I was like, what, what did you say?

Can you imagine how he was feeling?

He was sharing a good business idea, and I was not listening to him with Focus, which frustrated him. It was when I realized that this bad habit might cost me my job in the future. Everyone might have faced such type of situation in life, right? But we don’t focus on such incidents, and these small mistakes can change your life.

The day I started improving my listening skills, I have seen a lot of change in my Focus towards work, and it has helped me a lot in my sales goals.

How is good listening skill helpful in sales?

Listening skill is vital for every kind of work, but listening plays a crucial role in dealing with prospects and existing customers for the sales.

As a salesperson, we must provide the best solution to our customers. But how will we offer them the best solution until and unless we know their actual requirements?

As a salesperson, You understood this point very well, right?

But few practices are helpful to improve listening skills and understand customers perfectly.

  1. Forget everything, Focus only on Customer: Forget who you are, where you are, and in front of you, forget everything and focus only on the Customer. For example, if you discuss with a customer on a call, try to sit in a calm and peaceful location.
  2. Right down every critical point: Noting down every important point, why? Because it will help you in building more Focus on your Customer’s talk. In case if you miss anything in between, then you can ask again and be assured that it’s a perfect thing as far as your listening skills are concerned.
  3. Discuss with Customer in-between: Yes, discuss with your Customer means discuss every point he is trying to discuss with you and show him you are listening to him and you have the best solution about their needs. But yes, don’t interrupt between his talk. First, let him finish his point, and then start raising your points. It will help to build a good client and seller relation.
  4. Feedback at last: The final step is to give customer feedback by confirming that you understand their needs and provide them with the best solution.

These practices will help every salesperson to build a better relationship with their customers and close more deals. Yes, Customers will never forget your salesmanship and your solutions if you follow these practices.

Better Listening, Better Sales

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