Elevator pitch

How to write a Perfect Elevator Pitch?

  • link_Icon

While you might not be a professional public speaker, that doesn’t mean you can’t deliver a perfect elevator pitch. In this post, we’ll discuss how to craft an engaging speech, the different types of pitches, and provide ten examples of it! 

What Is An Elevator Pitch? 

An elevator pitch is a short, persuasive speech that you can give to someone in a short amount of time, usually the time it takes to ride an elevator. The goal of an elevator pitch is to get the other person interested in what you're saying and make them want to learn more.  Elevator pitches are commonly used in business settings, such as when trying to sell someone on an idea or product. However, they can also be used in other situations, such as when you're trying to get a job or funding for a project.  There are a few things that make a good elevator pitch. 

  • First, it should be clear and concise. You should be able to explain your idea or product in just a few sentences. 

  • Second, it should be engaging and persuasive. You need to make the other person want to learn more about what you're offering. 

  • Finally, it should be tailored to your audience. You need to make sure that your pitch is relevant to the person you're talking to and that it addresses their needs or interests.  

If you can remember these three things, you'll be well on your way to giving a great elevator pitch. 

What Is A Perfect Elevator Pitch? 

A perfect elevator pitch is a short, concise description of your business or project that can be delivered when it takes you to ride an elevator. A perfect elevator pitch aims to get the listener interested in your business or project and to persuade them to take action, such as meeting with you for further discussion. 

An effective elevator pitch should be clear and to the point. It should be well-rehearsed so that you can deliver it smoothly and confidently. And it should be tailored to your audience, addressing their needs and interests. 

Here's an example of a perfect elevator pitch: 

"Our company provides XYZ service to help businesses increase their ABC. We've helped clients increase their ABC by 123% in just six months. I'd love to discuss our services with you and see if we could help your business achieve similar results." 

Content of a Perfect Elevator Pitch 

  1. Keep it short and sweet: The faster your pitch is, the easier it will be for the listener to remember it. So your elevator pitch should be no more than 30 seconds long. Of course, this means you have to be very clear and concise about what you're saying. 

  2. Start with a strong opening: Your opening should be attention-grabbing and make the listener want to hear more.  

  3. Provide some background information: Briefly explain who you are and what you do. 

  4. Describe your product or service: Clearly state what your business is and what you do. Don't assume that the listener knows anything about your business. Give them a brief overview of what you do. Include the main benefits of your product or service. 

  5. Explain why your product or service is needed: What problem does it solve? How does it make people's lives better? 

  6. Tell the listener what makes your product or service unique: What sets it apart from similar products or services? 

  7. Ask for the sale or next step: End your pitch with a call to action, such as asking the listener to buy your product or visit your website. 

  8. Practice before delivering: Once you’ve written your elevator pitch, it’s important to practice giving it. This will help you refine your delivery and ensure that you sound confident when you deliver it for real. 

How to Write a Perfect Pitch? 

The elevator pitch is a brief, persuasive speech that you can use to promote your business, product, or service. It is called an elevator pitch because it should be able to be delivered in the time it takes to ride an elevator, which is usually around 30 seconds. 

An elevator pitch should be concise, clear, and engaging. It should give the listener a good idea of your business and what you do. It should also be persuasive and make the listener want to learn more about your business. 


In summary, an elevator pitch should be concise, clear, and engaging. It should be about 30 seconds long and cover the most important aspects of your business or idea.  

Remember to customize your elevator pitch for your audience. Think about what they might be interested in and what would make them want to learn more about your business or idea.  

Practice your elevator pitch until it feels natural and confident. You never know when you might have the opportunity to give it, so it's always good to be prepared! 

Unlock your sales productivity


Drive More Pipeline

Close more opportunities

Achieve Revenue Goals

Generate More revenue

The average sales rep spends 60% of their time on non-selling activities. Salescamp helps sales people sell more without spending more time on non-selling activities