August 11, 2021

Customer Engagement: Does it only mean to meet and attract customers?

Customer Engagement: Does it only mean to meet and attract customers?

Research suggests that you can generate 23% more revenue if your Customer is engaged with your brand.

We live in a world where customers expect brands to provide meaningful and practical experiences in real-time. They hope brands understand when they are in need. It means the thin line between marketer and customers that keeps them attached is becoming thinner and thinner. 

Customer experience nowadays is a lot more than just sales. You can say it is one step ahead of sales. It's about getting answers when needed and getting the problems fixed to connect with the brand. So, in addition to customer experience and marketing, brands need to think about customer engagement.

What is Customer Engagement?

It is an emotional attachment between the Customer and the brand. Highly engaged customers buy more, promote more, and show more loyalty towards the brand. Therefore, providing customers with a high-quality customer experience should be an essential component of your customer engagement strategy.

What is the importance of Customer Engagement?

Above mentioned research on customer engagement shows the importance of the right customer engagement. However, suppose you don't have an appropriate strategy for your customer engagement. Then, there is a possibility of you losing an opportunity to converse with your customers and build a connection with them. 

Furthermore, it conveys that customer engagement is not about meeting and attracting customers but beyond.

Strategies for Customer Engagement

Customer engagement strategies differ from industry to industry and from Customer to Customer. To build an engaging customer strategy, it is necessary for you first to develop a casual relationship with your prospects or customers to understand their mindset. Accordingly, you can place an approach. 

There are many notable examples of customer engagement that can help you to develop your strategy. For example, many brands use social media engagement, which is fun-loving and keeps customers engaged. They also opt for personalized discounts and offers to show their loyalty and keep customers engaged with the brand.

I have listed some strategies that you may choose for Customer Engagement.

1. Customer Experience – 1st Priority

Jeff Bezos, CEO of Amazon, says, Customers should be your 1st priority. It starts first with your company culture. For example, how well have you maintained and trained your sales team and empowered by their strategies to get the best customer engagement activities for your organization? A study suggests that 86% of buyers are willing to pay high for a great customer experience.

2. Humanize your brand

At the heart of everything, it is essential to understand that Customer wants to feel that your brand is lively and you give them an experience that is real-time and of superior quality.

3. Connect with customers on social

Social media is a revolution, and in the present era, a brand must connect with its customers on social to build a virtual and lively relation.

4. Understand the line of limit

When connecting with your customers online/social media, you need to be bound with your limit. There is no inadequate response filled with anger; messages should be a point to point are some of the examples of your limit as a brand.

5. Personalize communication with your customers

Personalized communication with customers is the most powerful way to build a fruitful and healthy business relationship with customers and build loyalty in customers' minds.

6. Create meaningful content

All the brands must create content that remains bound with the business goals and give all the loyal brand customers a proper message.

Depending on your requirements and business goals, you can opt for multiple strategies and even go with a single.

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