Sale is a process which is being followed for years now. But many revolutions have happened in business time by time, which has ultimately brought changes in the sales and sales tools. These revolutions have changed the way of selling products, but the heart of sales remains the same.

Three factors define the success of any business, namely,

• Product

• Sales Person

• Dealing Strategy

Why is a salesperson included in these factors?

A salesperson is a person who understands the product and knows how to deal with clients. It means the salesperson is the middle man of any sales process.

But, for years now, people have speculated about the death of sales, saying that techniques like digital marketing can replace the role or the same procedure can be followed by CRM. However, good salespeople continue to provide value to a company. Every organization in the present world searches out for a commercial salesperson who can build a customer base in this competing market.

A good salesperson can bring more value to a company than any marketing technique or tool. They are the best in their field, and they know how to stay in touch with their customer base. They naturally have skill sets that help them build relationships with their customers, which tools cannot establish. Tools can help you generate leads, but these salespeople can do actual pick and drop off leads or, say, qualifying a lead as a prospect. 

They are zealous about the product they are selling, and they are the most qualified people to make the customer understand how the product can fulfill their requirements.

This quality to build emotional influence in the mind of the customers is still essential in the market, which other marketing techniques or tools cannot create.

It is an emotional touch between the customer and the product that makes the sale.

“It is not that the marketing techniques and the tools are inefficient, but it is salespeople who know how to use them at the proper time and the proper place.”