Inbound Marketing

What is inbound marketing?

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Over time, the world of sales and marketing has changed dramatically. Consumers now have increased purchasing power, information access, and influence over the entire buying process.

The sales procedure is changing rapidly and dramatically, where earlier it used to take hundreds of cold calls for one successful sale. But, now the system has changed where concepts like digital marketing network marketing increase exponentially and have a higher investment return.

There are mainly two types of sales

  1. Outbound Marketing

  2. Inbound Marketing

Outbound Marketing:Outbound Marketing refers to selling products to potential customers who have no idea regarding the product and have never shown any interest in it. Outbound Sales includes cold calling, door to door visits, public events, trade shows, exhibitions, etc., which help in brand promotion.

Inbound Marketing:

Inbound Marketing refers to selling products to customers who have already shown interest in the product. In inbound marketing, companies try to adapt according to their clients' wants to build a long-lasting relationship with the consumer.

Advantages of inbound sales

  1. Long term relationship-

Inbound is helpful in this regard since it enables the development of relationships that foster trust due to the nature of the two-way interaction that inbound generates. The goal of inbound marketing is to provide content that will attract leads. And to do so, they must first identify the leads' pain areas, needs, frustrations, and expectations.

2. Cost efficient-

In most circumstances, one of the most significant benefits of inbound marketing is its low cost. Inbound marketing can be pretty inexpensive, as a website and a blog require everything needed. However, they need a few individuals on your marketing team to create high-quality content and a sales manager to guide newcomers through the sales.

3. Brand Building-

It is tough to persuade consumers to buy from a firm they have never heard of; words of mouth remain to be an effective selling technique, which is why you should spread the word about your brand product. It gets influenced by the customer's perceptions and expectations of the brand and their interactions with it. Inbound marketing focuses on giving material that assists a prospect with a problem and, in many cases, provides a solution to that problem. Assisting and educating the potential in this way strengthens your brand's reputation as educated, experienced, and an expert.

Inbound Sales focuses on customer acquisition and try to build their products according to the customers' need. Inbound sales mainly focus on marketing through blogs, videos, and social media to attract customers, connect with them, and discuss the problems they are facing with the product and how can it be rectified to fit the consumers' aspects.

After that, they need to explore the opportunities in the product and how they can scale it up. The next step would be building a long term relationship with the clients; building a long term relationship is a significant part of any business as it shows the things to come. Although, initially, It can be hard to make — i.e. building a website with a solid  SEO ranking, writing high-converting blog posts, and expanding your social media presence to reach new audiences — once the foundation gets established, it's much easier for your sales team to pitch to leads who've already expressed views in the brand.

Cons of Inbound sales

  1. It is not always applicable-

Inbound marketing is not always applicable as people are not available or interested in it. In such cases, they have to shift to outbound marketing.

2. Risks of the competitors running ahead:-

Inbound sales are where customers come to the seller and demand his wants. So, there is every possibility of going to other competitors rather than coming to them.

3. High investments are needed at the initial level.

It requires a solid and diverse skill set, including Web designing, content writing, SEO and social media expertise. As a result, a small company with a small marketing team can struggle, as the demands that one will have all those skills is relatively unrealistic.

Tools for Inbound Sales

  • Customer Relationship Management (CRM) Tools.

  • Sales Automation Tools.

  • Prospecting Tools.

  • Appointment and Scheduling Tools.

  • Sales Calling and Tracking Tools.

  • Video and Screen-Sharing Tools.

  • Wireless Headsets.

  • Multiple Monitors.

Pricing in Inbound Sales

Inbound sales is a long process and require many investments

It mainly comprises marketing cost, severs cost, website cost

  • Strategy and planning may range in price from 200-500$ per hour

  • Server costs begin at about 2000$ a month

  • Web designing costs can start at a few hundred dollars and go up to few thousand dollars

  • Written content creation can range from 50$ per article to 500$ per article

  • Hiring a videographer in-house usually entails an average cost of 4000$

  • Project-based SEO services begin at 1000$

  • Paid media can range from 10000$ to 1M$

Successful Examples of Inbound marketing

Chewy: A dog food company that took its sales to the next level by implementing different sales and marketing techniques. Chewy; launched in 2011, and the online retailer has become the Amazon of pet supplies. The product page looks similar to Amazon's; they have excellently used all their resources to develop such a good website with proper branding and rates.

Groove is a productivity app that is an alternative to email, but its blog has written in the style of a business-insider advice column. Readers may discover news and updates regarding the Groove platform and entrepreneurship, content marketing, and growth advice geared for start-ups and growing businesses. Groove's blog, written in a no-nonsense tone, delivers articles about its platform and digs into larger-picture issues such as what customer service means to your organization and the leadership abilities you should be developing.

Unbounce has a comprehensive library with eBooks, courses, graphitises, infographics, webinars, tools, and much more. The content is quite  relevant to the  audience with basic and more in-depth content, like "The Conversion Marketer's Guide to Landing Page Copywriting." So what makes Unbounce's range offers to stand out? It's the landing pages. They are exceptionally written and designed. Instead of providing the content offer and a few broad platitudes about what you'll discover inside, the landing page offers a detailed description of what the content offer is.

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