Sales are defined as all the tasks or activities involved in selling a product or service to a consumer or an organization. In contrast, Marketing can be defined as the technique of promoting a product or service. Marketing deals with the entire period from the production stage of the good to the delivery of the good to the consumer. In contrast, sales aim at selling the good to a potential customer by using various strategies. Technology has a crucial role in sales and marketing. It has a significant impact on selling functions. Multiple benefits include the improved relationship with customers improved methods of finding a consumer. Technology has improved communication and supports the effective presentation of the product or service. Feedback from the consumer has been beneficial in improving the product or service. A customer can interact with a business organization via digital channels. Social media and digital marketing have proved to be very effective as they perform marketing and sales campaigns to attract users.

How using those tools can help to get a competitive edge.

• Faster and effective communication

• Better and more efficient manufacturing techniques

• Effective marketing and easy promotion

• Easy access to various products/services

• Fast and cost-effective production of goods

• New sales avenues

CRM -

CRM(Customer Relation Management)-CRM processes business companies use to connect with their customers. They use data analytics to study the minds of consumers. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviours. The company utilizing CRM software can improve customer experience, increase efficiency and lead to better sales. CRM helps salespeople work efficiently because it can get the customer’s feedback throughout the entire journey, allowing sellers to anticipate needs.

The Best CRM systems are as follows

1. Salescamp CRM

2. Salesforce

3. Hubspot Sales Hub

4)Capsule CRM

LinkedIn -

LinkedIn is a website with a lot of uses LinkedIn works as a sales navigator and helps businesses to find their relevant clients. It finds leads that target a particular market. Linked in sales has 2 types of sales navigators -Sales navigator core and Sales navigator advanced. Sales navigator core is for individuals whereas sales navigator advanced are for a team it helps to collaborate with the teammates and keeps a track of the work.

Pros of using Linkedin:

• Find leads and accounts in your target market

• Real-time alerts on your leads and accounts

• Build trusted relationships with customers and prospects

• Leverage your team’s network through employee content sharing

Notion -

Notion is project management and note-taking software. Notion is software that was designed in the view that members of a company or organization coordinate deadlines, objectives, and assignments for the sake of efficiency and productivity. It was released in June 2018 by Notion labs. It can work on Web, macOS, Windows, iOS and Android.

Pros of Using Notion:

• Notion is very user-friendly software. It also has a lot of tutorials on it with good customer service.

• Notion is much more than a note-taking app; it can be your personal time management tool.

• Notion works around all devices. It has a web app, a Mac and Windows desktop app, and native mobile apps for iOS and Android devices. It also has an excellent web interface.

Amplitude -

Amplitude Inc. is a public company that emphasizes data analytics products which include Amplitude Analytics, Amplitude Recommend, and Amplitude Experiment, which it refers to as a Digital Optimization System for businesses. It takes users’ feedback and gives a report to the seller.

Tl;dv -

Tl;dv is a chrome extension that helps salespeople to record video calls of clients that are done in a third party app like google meet, zoom etc. The time-stamps can be added at various intervals in real-time making it convenient to refer back to it later

Thus, the above tools really help in advancing the productivity of the salesperson.

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